The UK’s Advertising Standards Authority (ASA) has ruled against a lab-created diamond company following a complaint about misleading advertising. The Natural Diamond Council (NDC) filed a complaint with the…
The Natural Diamond (NDC) has launched a new campaign – Real, Rare, Responsible – in a bid to emphasise the importance of the industry’s core values. The campaign features…
There’s been a leadership shake-up at the Natural Diamond Council (NDC), with Stephen Lussier retiring as chair and board member. Lussier was the longest-serving member of the board of…
The environmental impact of the lab-created diamond industry is an important point of contention for many consumers and retailers. Lab-created diamonds are often touted as the ‘ethical’ or ‘sustainable’…
The international diamond industry finds itself at an important crossroads. DAVID KELLIE says that education is the key to fostering productive long-term relationships with consumers. A tremendous amount of…
The Natural Diamond Council (NDC) will collaborate with eight manufacturers and a brokerage firm in what's been described as a 'strategic alliance'. Since the departure of Alrosa due to…
The Natural Diamond Council (NDC) has detailed the circumstances behind a new partnership with Antwerp's Diamantkring, the first bourse to partner with the organisation. The NDC is based in…
The Natural Diamond Council (NDC) has outlined plans for a new educational program aimed at helping retailers improve diamond jewelry sales. A recent study commissioned by the NDC found…
Breitling SA, a Swiss luxury watchmaker with more than 140 years history, has confirmed plans to exclusively retail products featuring lab-created diamonds by 2024. By 2025, Breitling will also…
The Natural Diamond Council (NDC) is expected to lose approximately half of its budget for 2023, a brutal blow for the international industry advocate. The NDC was established in…