Placing your business in a position to succeed online can be a headache. BRIDGET BROWN reveals the digital marketing pitfalls small businesses should avoid. “A small business is not…
The pandemic has popularized the use of QR codes. BRIDGET BROWN has observed their widespread adoption by marketers and believes they have a role to play for jewelry retailers…
The COVID situation has forced many businesses to rethink their online presence. SHANE O'NEILL offers some practical advice for improving your digital strategy. Sales continue to increase year after…
The social media landscape is always changing. MANDY EDWARDS says your marketing strategy must adapt to reflect these changes to avoid failure. The world of social media marketing can…