What separates the best from the rest when it comes to marketing? SIMON DELL explains the five key principles of visual hierarchy. Have you ever played one of those…
The mindset of the average customer has significantly changed in the past two decades. RYAN ESTIS encourages salespeople to view this as an opportunity, not a challenge. Did you…
The COVID situation has forced many businesses to rethink their online presence. SHANE O'NEILL offers some practical advice for improving your digital strategy. Sales continue to increase year after…
With uncertainty on the horizon, the time has come for retailers to plan for ways to promote internal growth. DAVID BROWN shares three important approaches to promote improvement from…
There's a shiny new tool in the social media marketing world and it's called TikTok. SHANE O'NEILL weighs up the pros and cons of the application for retailers. The…
The social media landscape is always changing. MANDY EDWARDS says your marketing strategy must adapt to reflect these changes to avoid failure. The world of social media marketing can…
If behavioral science is so good, why aren't more people using it? BRI WILLIAMS examines a few common myths about consumer decision-making. There's something that has always confounded me.…
When it comes to retail, fewer things matter more than providing quality customer service. KIZER & BENDER offer practical ways to improve the impression left upon customers. While it's…
Quality over quantity is one of the most well-known pieces of business wisdom, however how many salespeople ever stop and think about what it really means? DAVID BROCK explores…
Fundamentally sound product pricing is crucial to the success of a retail jewellery business. SAMUEL ORD explores the application of common strategies, and weighs the pros and cons of…