Are you ready to take your digital marketing strategy to the next level? THOMAS YOUNG discusses the hottest new tools available to increase the impact of business websites. Digital…
What lessons did we learn from the pandemic? MALCOLM SCRYMGEOUR reviews the current climate for Australian jewellery retailers. Cable Beach in Western Australia was named after the telegraph cable…
Your business doesn’t always need to go ‘above and beyond’ to succeed. SHEP HYKEN discusses managing customer expectations. At a recent customer service presentation, the speaker who preceded me…
How can your business make the most of the opportunities the internet presents? SIMON DELL explains the fundamentals of a successful digital marketing strategy. In today’s interconnected world, where…
To know where your business is headed, you must be aware of your goals. MALCOLM SCRYMGEOUR encourages jewellers to establish a business strategy – and stick with it. If…
When something goes wrong, our first move is usually to assign blame. DAVID BROCK urges you to reconsider how you view failure as it relates to your jewellery store. …
Placing your business in a position to succeed online can be a headache. BRIDGET BROWN reveals the digital marketing pitfalls small businesses should avoid. “A small business is not…
The COVID-19 pandemic has had a lasting impact on retail. ANASTASIA LLOYD-WALLS details the future habits of consumers. From a retail perspective, the past 12 months have been more…
Are you ready to make the most of the busiest stretch? DAVID BROWN encourages you to be well-prepared for the holiday trading period. The busiest period of the year…
When faced with the challenge of running a jewelry store, it's easy to fall into a rut. Rich Kizer and Georganne Bender explore simple fixes for struggling salespeople. It's…