Bucherer Archives

Rolex and Bucherer: Future of luxury watch industry still uncertain

Rolex surprised the international luxury watch industry three weeks ago when it announced the acquisition of Swiss retailer Bucherer. Bucherer has a worldwide store count of approximately 100, with…

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September 7, 2023

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Watch industry shocked: Rolex acquires Bucherer

Luxury juggernaut Rolex has stunned the international watch industry by announcing the acquisition of Swiss retailer Bucherer. Bucherer began in 1888 when entrepreneur Carl-Friedrich Bucherer and his wife Luise…

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August 27, 2023

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Rolex launches second-hand certification program, records shattered in Geneva

Rolex's rollout of its certified pre-owned program in the US is underway, appearing in 35 Tournea and Bucherer boutiques as of 3 May. In December the Swiss watch manufacturer…

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May 16, 2023