Australasia’s largest jewellery industry buying group, Nationwide Jewellers, has launched a new educational webinar series known as ‘Short Sparks’.
The program was launched earlier this month, with brief five-minute training videos addressing various topics distributed to members twice a month.
The videos address a variety of topics important to Australian jewellery retailers. These include enhancing the presence of your business in search engines, maximising the opportunities presented by Black Friday promotions, and running SMS marketing campaigns.
“Most members are time-poor, so our Short Sparks initiative is proving extremely popular,” membership manager Erin Keller told Jeweller.
“Often, the short video is all that is needed for the member to implement the concept in their business. However, tailored one-on-one demonstrations can be scheduled if more training is needed. This allows members to delve deeper into the topics discussed, ask specific questions, and receive tailored advice.”
The videos are also available on Nationwide’s dashboard library. In the coming weeks, a video addressing Christmas campaigns will be released.
The distribution of Short Sparks will pause temporarily during the height of Christmas trading and resume in January.
Nationwide currently represents 369 members in Australia, New Zealand, and Fiji, accounting for 419 stores. The group recently detailed plans for an educational trip to Spain in May.
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