Pandora CEO Alexander Lacik has reiterated his optimistic outlook about the future of luxury sales, detailing a productive holiday trading period ahead.
Pandora is the world’s largest mass-market jewellery brand and recently forecast sales as high as DKK36 billion ($AU7.96 billion) in 2026, with plans for more than 400 store openings between now and then.
“We’re coming into the most important time of the year with strong momentum. When people have less money, you see a softening at the high end. We are still an accessible gift,” Lacik told The Financial Times.
“We have very strong brand momentum. There’s only two directions on a brand — you’re either growing or declining.”
Pandora is anticipating sales of DKK27 billion ($AU5.97 billion) for 2023. Lacik described the current global jewellery market as ‘negative to slack, at best’.
In recent months, the company has detailed the release of three new lab-created diamond jewellery ranges in Australia and launched an international marketing campaign – Diamonds For All – featuring celebrities such as Pamela Anderson, Amita Suman, Precious Lee and Sherry Shi, among others.
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