A new study into consumer trends online has revealed that Pandora is the world’s most-searched jewellery brand.
According to Google data analysis by retailer Watch Pilot, Pandora collected more than 164 million internet searches in 2023.
In second place is Gucci (66.9 million) and Dior (52.9 million); however, those two brands are not exclusively associated with jewellery.
The report named the Czech Republic the country with the world’s most jewellery searches, with more than 23 million this year.
The rest of the top five are Poland, the UK, Australia and Luxembourg, receiving over 63.5 million searches combined.
By category, the world’s most searched jewellery piece is the Van Cleef & Arpels bracelet, with 4.9 million searches in 2023.
Unsurprisingly, Rolex was the most searched watch brand, collecting more than 51 million searches annually. Cartier was second with 28.9 million, followed by Garmin with 24 million.
Pandora recently raised its targets for the next three years, attributing the optimistic forecast to brand and store network investment.
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