The latest performance analysis of more than 400 independent Australian jewelery stores has been released by Retail Edge, identifying a further softening of sales.
The data from April showed comparative overall sales dollar performance decreased by 11 per cent on a one-year comparison.
It was a similar, though less severe, story in May. Comparative overall sales dollar performance decreased 2.3 percent compared with 2022. There was a five percent decline in the two-year comparison.
Comparative units sold declined 4.4 per cent on a one-year comparison and decreased by eight per cent on the two-year difference.
The comparative average sale in inventory managed to reach positive territory, improving by half a percent to $200 from $199.
Retail Edge sales manager Mike Dyer said: “The drill down into the diamond precious metal jewelery section shows sales dollars numbers were down 15 per cent compared to May 2022 and 36 per cent on the two-year difference to May 2021.”
“Colour gemstone set precious metal jewelery sales dollars were down 23 per cent compared with 2022 and 31 per cent on the two-year comparison.”
Sales of precious metal jewelery without a gemstone or diamond declined 3.5 per cent on a one-year comparison.
Silver and alternative metals jewelry sales improved by 2.9 percent on a one-year comparison and by 8 percent compared with 2021.
The pattern in laybys was positive, improving by five percent between new orders and pick-ups or cancellations.
Dyer said this suggests a pattern of cautious and managed consumer spending.
The analysis of services such as repairs revealed a decline of 23 percent in dollar value between new orders and pick-ups or cancellations.
“This is the fourth consecutive month of double-digit negative movement in this area,” Dyer said.
“What action have you taken to chase up any outstanding quotes that haven’t been confirmed yet, as we have reinforced for the past couple of months?
“You can sit and wait for the work to ‘maybe’ fall into your hands at some time in the future, or you can shake the tree to get a result sooner.”
The special order numbers showed a flat pattern with a 0.2 percent difference in dollar terms between new orders and pick-ups or cancellations.
More reading
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Modest sales wins for Australian jewelry retailers
Optimism following February’s retail jewelery analysis
Surprise reversal pattern observed in Australian jewelery sales
Australian jewelery sales steady in December
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