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‘Not your typical heroes’ the theme of new Pandora collection

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Pandora has released a new collection featuring designs inspired by Marvel’s Guardians of the Galaxy characters.

The Marvel x Pandora collection features five charms and one ring with characters such as Star-Lord, Groot, and Rocket crafted in hand-finished sterling silver.

“With Guardians of the Galaxy, we’re tapping into a new world within the Marvel universe, continuing the conversation about what makes someone a superhero,” said Pandora creative director Francesco Terzo.

“They aren’t your typical heroes, they’re outlaws – so they don’t take themselves too seriously. To put it simply: turn up your favorite ’70s playlist and get ready for a dance-off with lots of attitude”.

Based in Copenhagen, Pandora is the largest mass-market jewelry store in the world, operating more than 6,400 stores.

Pandora recently released its full-year financials for 2022, highlighting a sales increase of 13 percent.

2023 Marvel Collaboration

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