The world’s largest mass-market jewellery company, Pandora, has released the details for a marketing campaign promoting the launch of three new lab-created diamond collections.
The ‘Diamonds For All’ campaign will coincide with the release of the Pandora Nova, Pandora Era, and Pandora Infinite collections.
The campaign was shot in New York City by photographer Mario Sorrenti and director Gordon von Steiner and features actresses Pamela Anderson and Amita Suman and models Precious Lee and Sherry Shi, among others.
“The next chapter of Pandora Lab-Grown Diamonds is brought to life with the ‘Diamonds for All’ campaign and its cast that helps us re-imagine diamond traditions,” said chief marketing officer Mary Carmen Gasco-Buisson.
“Our diamonds are not for the few, for a once-in-a-lifetime occasion, or only for giving. They represent personal meaning that each of us can create.”
The new collections were made available in stores and online in the US and the UK, Canada, and Australia on 31 August.
Pandora recently published its second-quarter financial report, revealing a five per cent increase in sales between April and June.
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