Jewellery retailer Michael Hill is launching a new digital app to enhance its repair services as part of the company’s new focus on ‘circularity’.
According to the company’s latest annual report, Michael Hill completed more than 400,000 repairs across the past financial year.
“We take pride in the quality product we sell, as well as the relationship we have with our customers; however, over time, jewellery wear and tear is inevitable,” the company noted.
“We provide a quality jewellery repair offering in store for all Michael Hill products, and in New Zealand, we offer repairs on any jewellery products, working with global partners to repair and restore even the most precious jewellery back to life.”
The app will complement the company’s ‘Re:new’ circularity strategy. Earlier this year, Michael Hill launched the first phase of the program – Re:cycle – a gold recycling program where customers can exchange unwanted jewellery for a Michael Hill gift card.
Head of sustainability Kerrie Hockless reported that the company recycled more than $200,000 of gold between April and July.
“We know through research that for every one gram of pure gold we can push back into recycling engineered products saves around three tonnes of mining ore and 16 kilos of carbon emissions,” she told Ragtrader.
Michael Hill is expected to introduce this program into the New Zealand and Canadian markets at a later date.
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