Pandora has released a new marketing campaign, ‘Be Love’, which features a global roster of artists, actresses, and musicians.
The campaign will promote a range of Pandora collections, including sterling silver and 14-carat gold designs, Murano glass, and lab-created diamond jewellery.
The campaign’s global ambassadors will include artists Chloe and Halle Bailey, author Selma Blair, and models such as Sasha Pivovarova, Aviana McClish, Colin Alexander, Meghan Collison, and Jack Spencer.
Chief Marketing Officer Mary Carmen Gasco-Buisson said it was a campaign that highlighted the versatility of the jewellery.
“For Pandora, love is more than a day on the calendar – it’s more personal and encompassing than that. It starts with each of us, and it is embodied in how we live our lives. That is the essence of our new BE LOVE brand campaign,” she said.
“Our jewellery is not only expertly crafted for every occasion and every day, but it is also a vehicle for sharing and commemorating the people, moments, places, interests, and dreams that we love.”
The campaign is accompanied by a video directed by Academy Award nominee Sophia Nahli Allison and executive producer and two-time Grammy Award winner Melina Matsoukas.
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