Five human behavior myths busted

If behavioral science is so good, why aren't more people using it? BRI WILLIAMS examines a few common myths about consumer decision-making. There's something that has always confounded me.…

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To TikTok or not to TikTok?

There's a shiny new tool in the social media marketing world and it's called TikTok. SHANE O'NEILL weighs up the pros and cons of the application for retailers. The…

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